Totality Conversion Kit
Founding price ends in 0D00H00M00S then it goes up to $97.
Brands by Rashad Get the kit

The Totality Conversion Kit for Shopify

Your product isn't the problem. Your page is.

17 drop-in Shopify sections that make your store look like a real brand and get shoppers to buy more than one item. You add them in the normal theme editor. No app, no monthly fee. Works with Dawn and most Shopify themes released since 2021.

One-time payment. Instant download. 30-day money-back guarantee.

A phone showing the kit's slide-out cart with a free-shipping progress bar and a free gift
Works with Dawn and most themes since 2021 No monthly app fees 12 months of updates 30-day guarantee

Sound familiar?

Three reasons good products don't sell.

You did the hard part. You found the product, the supplier, the name. Then you sent traffic to a page that just sits there.

It makes your product look cheaper than it is.

Same product, same price. One page looks like a brand, the other looks like a dropship test. Shoppers decide which one you are in seconds, and they don't come back to check again.

People buy one thing and leave.

No bundle that beats buying one. No reason to add a second item. No reason to buy today instead of "later," which usually means never.

Launch day keeps moving.

Another week tweaking fonts. Another app subscription that almost does what you need. Meanwhile the ads you're paying for land on a page that feels like an apology.

Your dream isn't stuck. Your page is.

How it works

What your shopper sees, step by step

  1. Lands on a page that explains itself

    Gallery, benefit chips and the bundle savings are the first thing a phone shows. Shoppers know what it is and why it's worth it without hunting.

    Product page with gallery, benefits and bundle savings
  2. Sees a deadline that's real

    A clean countdown card shows exactly when this week's bundle ends, down to the minute, in the shopper's own time zone. It never resets, so it builds trust instead of eroding it.

    Countdown card showing when this week's bundle ends
  3. Picks a bundle, not a single item

    "Buy 2, Get 1 Free" tiers show the per-day price, the savings badge and the free gift each bundle unlocks. The middle option is marked Most Popular, so the bigger order feels like the obvious choice.

    Bundle picker with free gifts per tier
  4. Not sure? A quiz picks for them

    Three quick questions with a progress bar. The answers point to the bundle that fits, and it goes straight into the cart with one tap.

    Quiz with a progress bar
  5. The cart shows how close they are

    The slide-out cart opens with a progress bar: free shipping unlocked, and exactly how much more gets a free gift. Shoppers can see the next reward instead of guessing.

    Slide-out cart with free-shipping progress bar and free gift
  6. Adds one more thing, and the gift drops in

    "Pairs well with" picks sit right in the cart. One tap adds the item, the bar fills, and the free gift lands in the cart automatically, marked FREE.

    Cart after adding a paired item, with a second free gift added
  7. Checks out with smart extras

    Optional switches for subscribe-and-save and shipping protection, both off until the shopper turns them on. Then a clear total, a secure checkout line and the payment logos they recognize.

    Cart extras: subscribe and save and shipping protection switches above checkout
Product page with gallery, benefits and bundle savings Countdown card showing when this week's bundle ends Bundle picker with free gifts per tier Quiz with a progress bar Slide-out cart with free-shipping progress bar and free gift Cart after adding a paired item, with a second free gift added Cart extras: subscribe and save and shipping protection switches above checkout
Shopify's official formatEvery piece is a standard Online Store 2.0 section, edited in the normal theme editor.
Passes Shopify's code checkerAll 17 sections checked with Theme Check, the tool Shopify uses to review themes, with zero errors.
Tested on phone and desktopCart, gifts, upsells and quiz run end to end on both in the live demo store.
No outside apps or scriptsIt lives in your theme. No monthly fees, nothing loading from someone else's server.

What's inside

Seventeen sections. A full homepage. Two looks.

Each one is a normal Shopify section you add in the theme editor. Change the text, colors and products without touching code.

The slide-out cart with a free-shipping progress bar, a free gift and two add-on products

Slide-out cart

Free-shipping and gift progress bar, gift added automatically, "pairs well with" upsells and add-on switches like shipping protection.

Four bundle tiers with savings badges and the most popular option selected

Bundle offer box

"Buy 2, Get 1 Free" tiers with savings badges, per-day pricing and a sticky buy bar on phones.

A quiz question with a progress bar showing question 2 of 3

Quiz funnel

Up to 8 questions with a progress bar. Each answer points to a bundle, and the winner adds to cart.

Four photos from a scroll story: production tanks, oil, lab testing and the finished pouch

Scroll story

Pins on screen while shoppers scroll through 2 to 6 steps, swapping photos with a slow zoom.

A white countdown band with large number tiles, the offer end date and a sale progress line

Premium countdown

Large, clean number tiles counting down to a real end date, with your offer, a button and a sale progress line. Use it as a full-width band, a card by the buy box or a slim top bar.

A bar across the top of a store saying the shopper is $18 away from free shipping

Free-shipping bar

A slim bar across the top of your site that updates live as the cart changes.

A table comparing the product against fish oil on five points

Comparison table

You versus the alternatives, with checks and crosses.

Trust badges for secure checkout, a guarantee and testing, above payment logos

Benefits row and trust strip

Icons for what matters, plus guarantee, shipping and payment badges.

A listicle page titled 5 reasons people are switching from fish oil to algae omega-3

Listicle page

"5 reasons why" pre-sell page that warms up cold ad traffic before the product page.

An article-style page with an advertorial label, headline and photo

Advertorial page

Article-style pre-sell page with a clear sponsored label.

A clothing product page on a phone with a photo carousel and a row of thumbnails underneath

Apparel product page

For clothing: a photo carousel with thumbnails underneath, color swatches that switch photos, a size picker shoppers can't skip, size guide and fit finder pop-ups, and "build your set" bundles that add a matching piece in the same size.

A clothing store homepage with a full-width campaign photo, big headline and shop buttons

Homepage set

Five sections that build a real store homepage: a full-width photo hero, shop-by-color tiles that open the right color, a bestseller row with one-tap add to cart, customer photos and real-review quotes. Comes with the full homepage layout from the activewear demo.

The navy Totality supplement store beside the chalk and mulberry Perihelion activewear store

Two looks, built in

Not sections: Totality (navy, for supplements and wellness) and Perihelion (chalk and mulberry, for apparel). Each is ready to recolor for your brand.

Click around both demo stores. Meridian (supplements) and KAVEN (activewear) are made-up brands running the kit. Add a bundle, watch the gift unlock, take the quiz.

Fit check

Not sure which option you need?

Three questions. We'll tell you whether the kit alone covers it, or whether the agency license or done-for-you install makes more sense.

1 of 3

Everything you get

One payment. Yours to keep.

  • All 17 sections, for one storeCart, bundle box, quiz, scroll story, countdown and the rest. Building for clients? Add the agency license on the order form.
  • 4 page templates and a homepage layoutBundle product page, apparel product page, listicle, advertorial and the full demo homepage, wired together as a funnel.
  • Two looks: Totality and PerihelionSupplement and activewear styles from the demos, ready to recolor.
  • Step-by-step install guide and email supportCopy, paste, assign, including how to set up the free gift discount so checkout matches the cart. Stuck? Email us and we reply within one business day.
  • 12 months of updatesFixes for Shopify changes and any new sections released in your first year, at no extra cost. You keep everything you downloaded forever.

"I'll just build it myself."

You could. How many launches have you already pushed back while tweaking fonts? Building pages is a skill. Selling your product is the job. Using a kit isn't cheating. Staying stuck isn't a strategy.

It works on your theme, or you get your money back.

You have 30 days from purchase. If a section won't work on your theme, send us the details. We'll fix it or refund you in full, your choice.

Who's behind this

Built by someone who runs DTC brands.

I'm Rashad. I build and test my own direct-to-consumer brands on Shopify, and I kept rebuilding the same pieces for every launch: a cart that unlocks a gift, bundle tiers, a quiz, a page that explains the product. This kit is those pieces, cleaned up so you can drop them into your own store in an afternoon instead of paying for five separate apps.

FAQ

Questions

Does it work for clothing?

Yes. The apparel product page handles colors and sizes from your Shopify product, makes shoppers pick a size, crosses out sold-out sizes and sells matching sets. See it on the activewear demo.

Will it work with my theme?

It's built for Shopify's Online Store 2.0 themes, which includes Dawn and most themes released since 2021. If a section doesn't work on yours, the 30-day guarantee covers you.

Do I need to know code?

No. You copy each section file into your theme once, following the guide, then edit everything in the normal theme editor. Prefer not to touch it at all? Add the done-for-you install.

Is this a monthly app?

No. It's a one-time payment. The sections live in your theme, so there are no monthly fees and nothing slowing your store down from outside scripts.

How does the free gift work?

The cart adds your gift product automatically when the order reaches your goal, and removes it if the order drops below. You make it free at checkout with a Shopify automatic discount. The guide shows you exactly how.

Can I use it for clients?

One purchase covers one store. Add the agency license (+$97) on the order form to also use it on up to 5 client stores. Read the full license.

What's the difference between the options?

The kit is everything, for one store, and you install it with the guide. The agency license adds up to 5 client stores. The done-for-you install is the kit plus us installing it on your store, setting up the free gift and bundles, and testing a real checkout, within 5 business days.

Do updates cost extra?

No. Fixes and new sections released in your first 12 months are free. After that, everything you downloaded keeps working and stays yours.

What if I need help?

Email us and we'll reply within one business day. If you'd rather not install it at all, add the done-for-you install and we'll handle it.

Not ready yet? Start with one section free.

Get the free-shipping progress bar and install it on your store today.

Get the free section

Sell the second item.

If your product is good and your page isn't, this is the cheapest fix you'll make all year.

Get the kit for $67